Last week I was contacted by Kevin Young of Filling Tables.com (no relation to me). Kevin runs a website that deals with the marketing and branding of restaurants. His intention is to show restaurant owners how to increase their exposure and ultimately fill the tables.
The interview was on how a restaurant owner can improve their restaurant’s image using photos.
In it I go over some of the more technical details of photography, but I also touch on how anybody can pick up any camera and take great food photography.
You can check out my interview by clicking this here.
We’ve all been there. Sitting in a dark, corner table of a fantastic restaurant, wishing that we had more light, so we didn’t have to use that terrible built-in flash. Perhaps the meal was one of the best we’ve ever eaten and the one thing that would have made it better is gorgeous photos to post to our website, Facebook page, or blog. When we get home the results are less than spectacular. Usually, the flash creates hot-spots on anything reflective on the table. Including, stemware, cutlery and crockery. The grain from the high ISO used also is a very annoying factor in low-light, restaurant photography. There are some easy solutions to this.
How to get great photos in any restaurant:
1. Diffused sunlight – The quickest and easiest way to get great photos is to shoot with available, indirect sunlight. This could be choosing a table outside, under an umbrella, where the sunlight would be diffused by the umbrella. This method is by far the best for achieving excellent photos.
2. Get a table by the window – If there are no outdoor tables available, or it’s too cold, rainy, etc. there are other methods. One trick is to ask the reservations desk if you can have a table by the window when booking. If they say no, than ask when the next available seating is when a window is available. Don’t be embarrassed to push it and insist. They are there to serve you.
3. Use fast lenses – Outdoor and window tables work during the daylight, but what about dining in the evening, when the sun is down and there’s nothing but the available light in the restaurant? This is where it gets tricky. For those with point-and-shoot cameras you don’t have many options. To achieve really brilliant results indoors, using dim light, you need to get yourself a DSLR (digital single lens reflex) camera, which has the ability to swap lenses. That is, one that doesn’t just have a single fixed lens. My favorite beginner camera is the Nikon D40. But any of the newer Canons, Nikons, etc. will work. I don’t use Nikon anymore, but I’ve found that you can get a really good deal on the D40 on eBay, or Amazon. The lens is really what matters. You want a fast lens. Meaning, a lens which lets in a lot of light. One that has a large aperture, (amount of light let in reflects aperture size) f1.8, or f2.8 lets in lots of light and are called large apertures, or fast lenses. Despite their small numbers. Anything smaller (f4.0 and above) and you’re going to have trouble. Unless you have IS (image stabilization) on your lens.
4. Use image preview – I have found that having image preview on my camera works very well for restaurant photography. This is built-in to almost all point-and-shot cameras, but is still very limited on DSLRs. The reason I find it so helpful is because I don’t have to hold the camera up to my face to shoot. This can be very distracting when taking photos in nice restaurants especially. With image preview, you look at the LCD screen on the back of the camera and focus your photograph without having to bring the camera above your food.
5. Shoot at table level, not eye level – When shooting food you want to always strive to photograph at an angle which is 10-40 degrees from the table. Meaning, don’t take food shots at eye level. We humans always see our food at eye level and it’s more intriguing when we see it at the actual level the food is at. About 10 degrees above the plate is perfect.
6. Get in close – I see way too many food bloggers shooting with wide-angle lenses and as a result the photographs aren’t attractive. There is way too much going on in the foreground and background, when really, all we want to see is the food. So unless you want to highlight some specific areas of the table, or the restaurant, get in close.
7. Don’t use your built-in flash – Built-in flash tends to flatten an image and make it dull. Try to utilize one of the methods above first and if all else fails, flip that flash, but only in an emergency.
And finally, don’t discount your photo editing software. Even bland, flat images can be saved using the curves function.
Today you can find top quality, used equipment for a fraction of the price new. Get yourself a good DSLR and 50mm f1.8 lens and your restaurant and food photography will really start to shine.