A few months ago I did a food photography shoot for a pizza take-away and an Indian take-away restaurant. The owners hired me because they knew that high-quality images on their promotion would attract more customers and increase sales.
This however, is not the normal sentiment shared by most restaurant owners. Many restaurant owners are simply too stubborn, or too lazy to make sure their hard work in the kitchen gets portrayed onto print and web advertising in the correct manner.
Why would anyone spend Â£1,000 a month on leaflet advertising, Yellow Pages and glossy magazines to try and boost their restaurant’s customer base and then use cheap photos taken with a Â£50 camera bought for them for Christmas at Tesco? It baffles my mind.
If you look around at the top restaurants in the world, the majority of them have hired exceptional food photographers to photograph their food and restaurant. Why should you do any differently?
The old saying is still true, YOU HAVE TO SPEND MONEY TO MAKE MONEY. And it’s no different with your food photos.
The below images are taken from the menus these restaurants, which I photographed a while ago, are currently using. It is of their actual food, not stock photography. So when a customer receives a menu through their letterbox, orders and comes home with a take-away from the restaurant it looks the same as portrayed in the menu. This is very important… it earns the trust of the prospective restaurant customer. Using stock photos is a good way for any budding restauranteur to start, but once your restaurant is off the ground, proper, professional images are a must if you want to stay competitive and truly show your potential and existing customers what your food is all about.
My client was very happy with these images and has seen sales increase steadily since we took them.
This past week I had the excellent pleasure of photographing the UK’s greatest swing bands, The Jive Aces. Some of you may of seen them on Britain’s Got Talent earlier this year.
It was a long day… we had to fit all of them on a stage and their equipment, something I’ve never done before, shooting such a large studio image. But I think the results speak for themselves.
The editing of the below images was done by a member of the band and he did a fantastic job extracting them from a white background.
Thanks to everyone for including me and I hope you love your images!
A few weeks ago I was asked to come up to London and photograph a series of photos at one of my favorite restaurant chains on Earth; L’Atelier by Joel Robuchon.
The Many Faces of Potatoes website had asked Mr. Robuchon to come up with a very special tasting menu, the World’s first potato tasting menu and he did a splendid job.
My focus was to be on the potatoes themselves and not distract the background with clunky props. It was to be natural and all the focus needed to be on the food.
A large website is carrying a story about the menu and using my images, which is what you see below.
To view the entire article please click here.